Coronation Street (informally known as Corrie) is a British soap opera created by Granada Television and shown on ITV since 9 December 1960. The programme centres on Coronation Street in Weatherfield, a fictional town based on inner-city Salford, its terraced houses, café, corner shop, newsagents, building yard, taxicab office, salon, restaurant, textile factory and the Rovers Return pub. In the show's fictional history, the street was built in 1902 and named in honour of the coronation of King Edward VII.
The show typically airs six times a week: Monday, Wednesday and Friday 7:30–8 pm and 8:30–9 pm, however this occasionally varies due to sport or around Christmas and New Year. The programme was conceived in 1960 by scriptwriter Tony Warren at Granada Television in Manchester. Warren's initial kitchen sink drama proposal was rejected by the station's founder Sidney Bernstein, but he was persuaded by producer Harry Elton to produce the programme for 13 pilot episodes. Within six months of the show's first broadcast, it had become the most-watched programme on British television, and is now a significant part of British culture. The show has been one of the most lucrative programmes on British commercial television, underpinning the success of Granada Television and ITV.Coronation Street is made by Granada Television at MediaCity Manchester and shown in all ITV regions, as well as internationally. On 17 September 2010, it became the world's longest-running TV soap opera in production. On 23 September 2015, Coronation Street was broadcast live to mark ITV's 60th anniversary.