Emmerdale (known as Emmerdale Farm until 1989) is a long-running British soap opera set in Emmerdale (known as Beckindale until 1994), a fictional village in the Yorkshire Dales. Created by Kevin Laffan, Emmerdale Farm was first broadcast on 16 October 1972. Produced by ITV Yorkshire, it has been filmed at their Leeds studio since its inception. The programme has been broadcast in every ITV region.The series originally appeared during the afternoon until 1978, when it was moved to an early-evening time slot in most regions; London and Anglia followed during the mid-1980s. Until December 1988, Emmerdale took seasonal breaks; since then, it has been broadcast year-round. Episodes air on ITV weekday evenings at 19:00, with a second Thursday episode at 20:00. The programme began broadcasting in high definition on 10 October 2011. Emmerdale is the United Kingdom's second-longest-running television soap opera (after ITV's Coronation Street), and attracts an average of five to seven million viewers per episode.